ABOUT

O mundo fantástico da Sardinha Portuguesa

COMUR – Fábrica de Conservas da Murtosa recently made one of its oldest dreams come true, by opening in Lisbon a space to pay tribute to the Portuguese Sardine and to all that popular fish has already done for the country.

The formula found for that purpose was “Mundo Fantástico da Sardinha Portuguesa”, a space that attempts to respect one of the most extraordinary features of the Atlantic prodigy: to be noble and popular at the same time.
The store proposes to revisit the last century of history in Portugal and in the World, therefore promoting also a reflection on the last centenary of canned fish in Portugal. Hence, in the cans there are dates since 1916 until 2017 (since 1st January), with a relevant event from the year in question and signalling the birth of the most prominent personalities on such date.
Each decade has a basic colour and each can assumes its own tonality. This way, the store gains an appealing chromatic dimension, which is combined with its own sound track (especially created for the store by artist Carlos Alberto Moniz), a lot of light and make-up de rigueur for the entire team. The final outcome is a true “circus” of cans because Sardines, for Comur, are the greatest show in the World.

Inside each can there is one sole product, one sole recipe: Portuguese Sardine in olive oil. It is 140 grams purely tasting like Portugal, proving therefore that a differentiated marketing can be associated with a unique flavour without affecting any of them.

The space has been a true success, obviously attracting many foreigners but also many Portuguese who, they confess, using as pretext the store and the attractiveness of the can, taste canned sardine for the first time.

75 years after its foundation, Comur fulfils its mission and the “Mundo Fantástico da Sardinha Portuguesa” absolutely is a not-to-miss space in the city of Lisbon, promising to leave nobody indifferent.

O VALOR DO TEMPO

OPorto - Casa Oriental
It was the year of 1910 when what would become one of the biggest bastions of the traditional commerce in Portugal and in the city of Porto was erected here, very close to the Clérigos Tower. Casa Oriental, as old as the Portuguese Republic, is a voice speaking aloud when it comes to defend and promote the national products and the tradition of its country.

In the beginning it was the Tea, the Coffee and the Chocolate coming from the colonies, to which the remaining traditional groceries were added during World War II. In the eighties the mythical codfish was introduced and the nineties brought the sale of fruits. A living history that is under permanent construction.

After a first century of history, the mission of Casa Oriental is not finished. The new chapter in this beautiful and already long book is the tribute due to the prodigy of the Atlantic Ocean: the Portuguese Sardine, fished a few kilometres away from the place where we are.  

Recognising the historical importance of our space and understanding the impulse we gave in the past to other iconic products of Portuguese gastronomy, COMUR – Fábrica das Conservas da Murtosa entrusted Casa Oriental with the exclusive for the entire city Porto of the collection “Valor do Tempo®”.

Two brands of extremely high repute which unite around the same goal: to reward the Portuguese Sardine for so much it has done for Portugal.

Casa Oriental, since 1910 attaching Value to Time (dar Valor ao Tempo).


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Casa Oriental – Porto
 
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LISBOA - Rossio
 
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LISBOA – Aeroporto
 
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ALGARVE – Vilamoura

CONTACT

Come and taste this fantastic world! ... of the Portuguese sardine

GERAL@MUNDOFANTASTICODASARDINHA.PT

Praça D. Pedro IV , 39 Lisboa
Tel.: 211 349 044